Lumina Formulations
Supplement brand and content engine.
+38% qualified organic, cited in AI answers
A strong product that the engines could not see. We made it the cited source, and qualified traffic followed.
- timeline
- 90-day engagement
- services used
- GEO · Websites
stylized preview, not a screenshot
- step_01the challenge
Strong product, invisible to the engines. Buyers asked AI assistants for recommendations and Lumina Formulations never came up, while competitors got quoted.
- step_02what we engineered
We rebuilt the technical foundations, added structured data across the catalog, and shaped content around the exact questions buyers ask, so the models could retrieve and cite it.
- step_03the outcome
Qualified organic traffic rose 38% in 90 days, and the brand now appears as a cited source in answer-engine results for its target queries.
> // in depth
Buyers were asking AI assistants for supplement recommendations and Lumina Formulations never came up, while competitors got quoted by name. The catalog was invisible to the models because nothing about it was structured for retrieval.
We rebuilt the technical foundations, added structured data across the catalog, and shaped content around the exact questions buyers ask. Within the quarter the brand was appearing as a cited source for its target queries, and the traffic that arrived converted better because it came from intent.
They got us quoted in AI answers for the exact questions our buyers ask. Traffic went up, and so did the quality of it.Lumina Formulations
> // the numbers
> // how we work
A turnkey process, on a clock.
- 01discovery & strategyabout 1 week
We find the one action worth engineering around.
We map your buyer, your offer, and the single most valuable action. Everything downstream serves it. We agree on scope and a fixed launch date before any design begins.
- 02direction1 to 2 weeks
We prove the design before we build it.
Art direction benchmarked against luxury references, with type and motion proven up front so there are no surprises in the build. You see and sign off on the direction before a line of code.
- 03build & instrument2 to 4 weeks
We hand build it and wire the funnel.
Hand-coded Next.js, budgeted for speed, with the funnel instrumented and every state accessible and responsive. You review on a live staging URL at clear milestones.
- 04launch & careongoing
We launch, then stay to improve.
Managed edge hosting, a monthly report, unlimited edits, and continuous improvement. The launch is the start, not the end. We hand over everything you own.
next project
My Reset Protocol