Every engine answers differently. Win each on purpose.

ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude build answers from different sources in different ways. Generic GEO leaves citations on the table. These are the per-engine playbooks.

ChatGPT

OpenAI

Trained knowledge plus live web search and SearchGPT. Rewards clear entities and authoritative, citable sources.

the playbook

Perplexity

Perplexity AI

A search-first answer engine that always cites inline. Rewards pages that rank in live retrieval and read as clean, quotable sources.

the playbook

Gemini

Google

Google’s model, grounded in Google Search and its Knowledge Graph. Rewards classic SEO authority, structured data, and a clear entity Google already knows.

the playbook

Google AI Overviews

Google Search

The AI summary atop Google results, built from top-ranking pages. Rewards snippet-style clarity, schema, ranking, and visible E-E-A-T.

the playbook

Claude

Anthropic

Anthropic’s model, combining trained knowledge with web search and tools. Rewards well-structured, authoritative content and a strong, consistent entity.

the playbook

The non-negotiables.

Proof over promises

We show our work, our scores, and our reasoning. The site itself is the argument.

Restraint is the flex

One accent, one action, nothing competing. The discipline is what makes it premium.

Speed is a feature

Performance is not a tradeoff against beauty. We refuse to ship a site that janks.

You own everything

Your design, your code, your content. The retainer keeps it sharp, never hostage.

Win every engine, measured per engine.

GEO is how we get you named across all of them. Start with a free audit of where you stand today.

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