01 / Map the prompts
Find the real questions your buyers ask the engines, then build a tracked prompt set so visibility becomes a number you can move, not a vibe.
>
Playbooks from the build, not the blog.
Every guide here comes out of work we actually shipped. No recycled listicles, no theory, just the methods we use to move visibility, conversion, and capacity for real brands.
>
The GEO playbook: how to get cited by AI engines.
A complete, current method for earning a place inside AI answers, broken into the moves that actually shift citation share. This is the framework we run on every GEO engagement, written out in full.
02 / Fix the entity
Make your brand legible to machines: consistent identity, clean schema, and authoritative mentions so engines know who you are and trust the answer.
03 / Engineer the evidence
Publish citable, answer-shaped content with the structure, data, and clarity that engines lift, near the top of the page where they look.
04 / Earn off-site trust
Build the third-party signals models already weight, from authoritative sources to structured presence in the graphs engines reason over.
05 / Measure share of model
Track citation share and sentiment across engines over time, and feed what moves back into the next round. GEO is a loop, not a launch.
>
Read the one that matches your next move.
GEO12 minFoundational
Get found by ChatGPT and Perplexity
The concrete moves that put a brand inside generative answers, from schema to off-site authority.
GEO9 minPractical
Turning AI Overviews from threat to channel
How to respond to zero-click search by becoming the cited source and building demand that survives the lost click.
Conversion11 minPractical
The conversion teardown method
Our repeatable process for finding and fixing the leaks between a visit and a sale, in priority order.
Voice10 minPractical
Designing a voice agent people do not hang up on
Scope, scripts, latency, and handoff: what separates a voice agent that books revenue from one that frustrates.
Automation13 minAdvanced
Automation that survives contact with reality
How to scope, ground, and guardrail an AI workflow so it is dependable in production, not just in the demo.
Web8 minFoundational
Core Web Vitals for people who sell things
A no-nonsense path to green Vitals and the conversion lift that comes with a genuinely fast site.
GEO10 minAdvanced
Structured data that engines actually use
Which schema types move the needle for AI answers, and how to implement them without breaking things.
GEO9 minAdvanced
Building a prompt-tracking dashboard
Make generative visibility measurable: the prompts to track, the engines to watch, and what to do with the trend.
New guides land as we learn on live work, not to a content calendar. Currency over volume.
>
How to use these.
Yes. The guides are ungated and written to stand on their own. If you want them applied to your brand, that is what an engagement is for.
We add and revise guides as we learn on live work, rather than to a content calendar. Quality and currency over volume.
Start with a free audit and we will show you exactly where the GEO playbook would move your numbers, then scope the work if it makes sense.
>
The non-negotiables.
01
Proof over promises
We show our work, our scores, and our reasoning. The site itself is the argument.
02
Restraint is the flex
One accent, one action, nothing competing. The discipline is what makes it premium.
03
Speed is a feature
Performance is not a tradeoff against beauty. We refuse to ship a site that janks.
04
You own everything
Your design, your code, your content. The retainer keeps it sharp, never hostage.
Want the playbook applied to your brand?
Start with a free audit and we will show you exactly where it would move your numbers.