REVERA
Dark editorial fashion flagship.
2.1s to 0.6s load, +38% conversion
A striking fashion brand trapped in a slow, templated store. We rebuilt it as a conversion system and the numbers moved inside a month.
- timeline
- 5 weeks to launch
- services used
- Websites · GEO
- step_01the challenge
A striking brand trapped in a slow, templated store. The site looked the part in screenshots and lost buyers the moment it loaded on a phone.
- step_02what we engineered
We rebuilt it as a hand-coded headless storefront, set art direction against luxury references, and budgeted every kilobyte so the first impression arrives in under a second.
- step_03the outcome
Load time fell from 2.1s to 0.6s and conversion rose 38% inside the first month, with the brand finally reading as premium on every device.
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The brand looked the part in a pitch deck and lost buyers the instant it loaded on a phone. The template it ran on shipped megabytes of unused code, and the one action that mattered, the add to cart, was three scrolls and two taps away from where attention landed.
We rebuilt the storefront by hand as a headless system, art-directed against luxury references, and budgeted every kilobyte so the first impression arrived in under a second. The funnel was instrumented end to end, so every change after launch was a measured decision, not a guess.
They rebuilt our site as a system and the numbers moved inside a month. Faster, cleaner, and it finally feels like our brand.Placeholder client, replace with real attribution
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A turnkey process, on a clock.
- 01discovery & strategyabout 1 week
We find the one action worth engineering around.
We map your buyer, your offer, and the single most valuable action. Everything downstream serves it. We agree on scope and a fixed launch date before any design begins.
- 02direction1 to 2 weeks
We prove the design before we build it.
Art direction benchmarked against luxury references, with type and motion proven up front so there are no surprises in the build. You see and sign off on the direction before a line of code.
- 03build & instrument2 to 4 weeks
We hand build it and wire the funnel.
Hand-coded Next.js, budgeted for speed, with the funnel instrumented and every state accessible and responsive. You review on a live staging URL at clear milestones.
- 04launch & careongoing
We launch, then stay to improve.
Managed edge hosting, a monthly report, unlimited edits, and continuous improvement. The launch is the start, not the end. We hand over everything you own.
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