StratoSync.
Start a project
workWebsites

CASTOR

Quiet luxury streetwear.

+24% average order value

A brand built on restraint, sold on a loud, cluttered store. We made the interface as quiet as the product.

timeline
4 weeks to launch
services used
Websites
  1. step_01the challenge

    A brand built on restraint, sold on a loud, cluttered store that fought its own identity and buried the buy.

  2. step_02what we engineered

    We stripped the interface to a disciplined monochrome system with one accent and one action, then engineered the funnel around average order value.

  3. step_03the outcome

    Average order value rose 24% as the quieter, clearer flow let the product carry the sale.

>

CASTOR built its identity on restraint, then undercut it with a busy, cluttered store that fought the product for attention and buried the buy. The brand and the site were telling two different stories.

We stripped the interface to a disciplined monochrome system with one accent and one action, then engineered the funnel around average order value. The quieter, clearer flow let the product carry the sale, and the order value rose with it.

Quieter, sharper, and it finally sells the way the brand always looked like it should.Placeholder client, replace with real attribution

>

+0%
order value
0.0s
load time
0
lighthouse
Next.jsmotion systemedge hostingconversion design

>

A turnkey process, on a clock.

  1. 01discovery & strategy
    about 1 week

    We find the one action worth engineering around.

    We map your buyer, your offer, and the single most valuable action. Everything downstream serves it. We agree on scope and a fixed launch date before any design begins.

  2. 02direction
    1 to 2 weeks

    We prove the design before we build it.

    Art direction benchmarked against luxury references, with type and motion proven up front so there are no surprises in the build. You see and sign off on the direction before a line of code.

  3. 03build & instrument
    2 to 4 weeks

    We hand build it and wire the funnel.

    Hand-coded Next.js, budgeted for speed, with the funnel instrumented and every state accessible and responsive. You review on a live staging URL at clear milestones.

  4. 04launch & care
    ongoing

    We launch, then stay to improve.

    Managed edge hosting, a monthly report, unlimited edits, and continuous improvement. The launch is the start, not the end. We hand over everything you own.

next project

HEWN
Start a project