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HEWN

Craft and utilitarian apparel.

accessible, sub-second product storytelling

Beautiful photography weighing the site to a crawl and excluding half its visitors. We fixed both without compromise.

timeline
4 weeks to launch
services used
Websites
  1. step_01the challenge

    Beautiful product photography weighing the site down to a crawl, with an experience that excluded keyboard and screen-reader users.

  2. step_02what we engineered

    We rebuilt on a strict performance budget, art-directed the storytelling, and made the whole site accessible and responsive down to 360px.

  3. step_03the outcome

    The site loads in under a second, tells the product story without compromise, and passes accessibility audits clean.

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HEWN had gorgeous product photography and a site that crawled under the weight of it, with an experience that locked out keyboard and screen-reader users entirely. The craft of the product was not reaching the people trying to buy it.

We rebuilt on a strict performance budget, art-directed the storytelling so the imagery still carried the brand, and made the whole site accessible and responsive down to 360px. It now loads in under a second, tells the story without compromise, and passes accessibility audits clean.

Fast, beautiful, and it works for everyone. We did not think we could have all three.Placeholder client, replace with real attribution

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0.0s
load time
0
a11y violations
0
lighthouse
Next.jsperformance budgetaccessibilityedge hosting

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A turnkey process, on a clock.

  1. 01discovery & strategy
    about 1 week

    We find the one action worth engineering around.

    We map your buyer, your offer, and the single most valuable action. Everything downstream serves it. We agree on scope and a fixed launch date before any design begins.

  2. 02direction
    1 to 2 weeks

    We prove the design before we build it.

    Art direction benchmarked against luxury references, with type and motion proven up front so there are no surprises in the build. You see and sign off on the direction before a line of code.

  3. 03build & instrument
    2 to 4 weeks

    We hand build it and wire the funnel.

    Hand-coded Next.js, budgeted for speed, with the funnel instrumented and every state accessible and responsive. You review on a live staging URL at clear milestones.

  4. 04launch & care
    ongoing

    We launch, then stay to improve.

    Managed edge hosting, a monthly report, unlimited edits, and continuous improvement. The launch is the start, not the end. We hand over everything you own.

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